What does the recency color mean and why is it important?

Recency is one of the most important indicators of a supporter’s readiness to engage. If they’ve recently submitted a form, giving you pieces of information to work with in order to best serve their needs, this gives you the opportunity to provide timely and convenient engagement to the donor. Here is our recency key, located in the top right-hand corner of the dashboard of the Supporters pages:

Red means having been engages in the last 1 – 7 days, Orange in the last 7 – 30 days, Yellow in the last 1 – 3 months, light blue in the last 3 – 6 months, and dark blue more than 6 months ago.